High Presence and High Touch

The small companies that will succeed in the year 2000 are the ones who can maintain a global presence, yet make people feel that they are personal and easy to deal with.

Small companies will interact with their customers, so that the customer feels that he or she is able to communicate to the small company what they need.

Web changed from just a means of advertising, to a medium to rapidly exchange ideas with potential customers.

The Internet's primary advantage in advertising is not so much in attracting attention and conveying a brief message (the tasks assigned to traditional advertising media), but lies instead in delivering in-depth, detailed information.