As Thomas Edison said a century ago, "whoever controls the film industry will control the most powerful influence over people." And today that means everyone on the planet. Images govern our dreams, and our dreams drive our actions. Seeing Easy Rider or Mourir ` Madrid (To Die in Madrid) or Citizen Kane can change a kid's life. But 320 different types of cheese or wine won't, however much the studio bosses suggest that America makes movies and France sticks to gastronomy. Political dominance always means that you kill off other ways of seeing things. By transforming three-quarters of the world into a cultural proletariat, you will make people of this class into more determined rebels in the 21st century. Far more determined, in fact, than the economic proletariat has been in the 20th century.