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Effectiveness.
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Affordance.
Asserts whether a user can easily recognize an interaction control for it
intent and act upon it.
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Directness.
Specifies how directly users can use an interaction control to achieve its
intended task.
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Distinctiveness.
Asserts whether a control can be recognized or activated distinctively
for its intent.
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Consistency.
Similar Controls should be created for achieving similar tasks under
similar situations.
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