The Cookie Technology
the big controversy
Cookies have often been accused of being misused. There has
been particular criticism against cookies for their potential to divulge
private information about a user. For example, companies such as
the DoubleClick Network use cookies to track your click trail among all
the sites that have DoubleClick's ads on them. By using this information,
they can discern what your personal interests are and build a profile about
you. They can then make sure that you will be shown peronalized ads
that adhere to your interests.