Strategies for Small Companies
Internet and multimedia are changing the rules of the economy and
redefining our businesses and our lives. It is destroying solutions such as
mass production, segmented pricing, and time and
distance for big businesses. A company can develop a web page and
advertising campaign and quickly compete in the world market. This has led
to the flattening of the economy, whereby established companies and
individuals doing business on their own compete on an equal plane.
Small companies have to work smarter and respond more quickly. They
have to avoid mistakes and make the best of possible use to everything.
Corporations with big budgets can afford to lose their investments, while
small company looks at web as survival not as an investment.
The owners of small businesses also need to realize having a web site
does not automatically mean that the company will reach millions of potential
customers. It simply means that there is the potential to reach millions of
potential customers. Company has to promote the site through advertisements,
e-mail, links to other sites, and cutting edge multimedia technology to
attract lots of visitors.
A Survival Strategy: First, a brand new idea is crucial for a new start-up company. Second, use multimedia technology to provide various kinds of services on your web site. Third,
Once the site starts catching on and e-mails starts rolling in, more
and more man hours should be put into keep up with it all.