• The key is experience in hypermedia applications design
• Hypermedia design patterns  help capture and reuse the experience
• Patterns: reusing the navigation, interaction and interface structure of hypermedia applications
• Help to organize the navigational structure in such a way that we can provide the user with comfortable navigation spaces in which he will not get lost and will not experience cognitive overhead
• Some patterns discovered
    – Navigational Context
    – News
    – Landmark
    – Information on Demand